In-company incentive campaigns are usually created and organized by internal marketing departments or agencies procured for promotional actions. These people are the direct contact line with TMI MICE, who develops and conducts the awards, promoting the best experiences in incentive travel to build customer loyalty and motivate associates and distributors.

The purpose? Obviously: Turn that motivation into better sales results.

This is the real value of an incentive trip. Big companies, such as multinationals, are already quite used to the development of these campaigns and, as they recognize their importance, keep them in their scope of investments, with quarterly, semi-annual or annual periodicities.

The news is the immersion of midsize companies in this market, many of them family-oriented. This niche comes with a doubt; however, that most often lies with how to calculate this investment and how to make it.

The main understanding must be cost-benefit. The growth perspective is a mathematical account that closes within the billing year according to target and gain percentages. As its name suggests, incentive campaigns are to motivate internal staff or distributors who participate to achieve the target set in order to expand the company’s expected sales growth.

If a company wants to grow x% next year in revenue, a percentage between 8% and 15% (average market values) is set, for example, by investing in an incentive trip  campaign.

With these numbers established, employees will have a new target, above the current percentage and whoever reaches this new level wins the trip as a prize. It turns out that the number of participants who reach the new target and win the trip, added to the rest of the participants who do not reach the target, but sell more than the established ceiling price, generates an increase in revenues that, besides self-paying the incentive trip campaign, increases the company’s profit.

Importantly, incentive campaigns are more than just financial investments. Certainly, by setting a new award-winning target in an exceptional way, they motivate the team, improve the quality of the work environment, create bonds, and promote synergy. These are the accessory gains.

What growth do you want for your revenue?

We are here to add. Count on the TMI MICE’s team to bring your team closer to your purpose. Let’s talk?

Best regards!

Rodrigo Fragoso | CEO

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Image by Tero Vesalainen via Pixabay